Internet growth demands new ideas

Published: 4 Jul 2010 Sunday Guardian Newspaper

Miles Abraham, the digital strategist
who spoke about the digital world at
the Caribbean Internet Market Summit
held at Crowne Plaza.
Photos: KARLA RAMOO

Try it! If you want your business to thrive in this advancing digital world then you must come up with new ideas. Miles Abraham, speaker at the Caribbean Internet Market Summit held at Crowne Plaza on June 26, takes this position. “Try cool things. Come up with cool ideas,” he said. Abraham told the participants to prepare for change as he predicts that by the end of this year more than 40 per cent of T&T will have access to the Internet. A digital strategist, Abraham said in 2006, 10 per cent of T&T citizens had Internet access.
“Technology is moving ahead so quickly,” he said. He shared many videos where companies used the popular Youtube network to advertise their products.

Also, one of the videos he shared from another source, predicted that by the year 2020, social networking sites such as Facebook, Twitter and Youtube will become the main media of advertising. Abraham said, “A phenomenon is just an idea that nobody owns as yet.” Participants also shared concerns that many Web sites in T&T do not allow interaction, such as comments and questions about their products. Inspirational speaker, Dr Ken Onu shared simple tips for people to achieve their goals. Two of them were to believe in one’s self and know what one wants. “The enemy of focus is having too many choices,” he said. The Summit ends tomorrow.

Dr Ken Onu, left, shows the audience what lack of focus causes during his presentation at the Caribbean Internet Market Summit held at Crowne Plaza.